Oschadbank
How we reshaped the meaning of legacy with Oschadbank
We helped Oschadbank create a modern mobile app, transforming the digital experience for both tech-savvy and traditional users. As one of Ukraine's largest state-owned banks, Oschadbank aimed to modernize its services and offer a more convenient, digital-first banking experience. Our partnership focused on reshaping their digital strategy, delivering an intuitive mobile app that catered to diverse customer needs, blending modern features with a user-friendly approach for all banking preferences.
Oschadbank, one of Ukraine's largest state-owned banks, sought to evolve its digital strategy and enhance its customer experience. With a long history and a legacy of traditional banking services, Oschadbank aimed to modernize its offerings and make banking more convenient for customers through a digital-first approach. Our partnership with the bank focused on reshaping its digital transformation strategy and delivering a mobile application that would cater to both tech-savvy users and those who preferred traditional banking methods.
3.2
4.2
Increased rating in stores
4M
User base
1
Awards
Challenges
- Balancing Innovation with Legacy: Oschadbank needed to modernize its services while maintaining trust with a customer base that had long relied on physical branches and traditional banking methods.
- User Inclusivity: The bank had to cater to both younger, digitally fluent users and older, less digitally engaged customers. The solution had to bridge this gap.
- Building a Seamless Experience: The new mobile app had to deliver a seamless experience, enabling users to access services with ease while promoting engagement and reducing the need for in-branch visits.
Our Solutions
- Digital Transformation Strategy: We developed a comprehensive strategy that aligned with Oschadbank’s goals of modernizing their services, which included streamlining processes and increasing mobile accessibility.
- User-Centric Design: We focused on designing an intuitive and easy-to-use interface, with features aimed at improving engagement for both digital natives and those less familiar with online banking.
- Enhanced Mobile Experience: The new mobile app enabled customers to access banking services easily on their smartphones, including managing accounts, making transactions, and finding the nearest branches or ATMs, all without needing to visit in person.
Results
Through this partnership, Oschadbank has successfully reshaped its digital legacy, offering an accessible, intuitive experience that appeals to both modern, tech-savvy users and those more familiar with traditional banking. The digital transformation initiative has successfully positioned Oschadbank as a modern and accessible banking service, appealing to a broader customer base:
- Improved App Ratings: The app's redesign resulted in a notable increase in user ratings, from 3.2 to 4.2 in stores.
- Growing User Base: The app helped Oschadbank grow its user base to 4 million users, significantly enhancing its reach within the digital banking space.
- Awards and Recognition: The mobile app and its digital transformation efforts earned awards for innovation and excellence, solidifying Oschadbank’s position as a leader in digital banking.
Client feeback
It’s been four years of our fruitful cooperation with Alty. We love the team and happily refer Alty to our network.
Volodymir Moscalenko
Director of the e-commerce and payment
