GTBank
How GTBank rebuilt its mobile ecosystem and scaled to 4M+ active users with Alty
We developed a completely new, modern solution for GTBank's mobile app, enhancing engagement and customer satisfaction for a user base of 30 million while transforming their digital experience on iOS and Android. As a cornerstone of the African financial sector for over a decade, GTBank's mobile app had become outdated, hindering customer acquisition and engagement. The result was a modernized app that digitized numerous offline processes, providing users with more opportunities while significantly reducing the bank's costs for offline support.
GTBank has been a cornerstone of the African financial sector for over a decade. However, despite its long-standing reputation, the bank's mobile app had not received significant updates, leading to stagnation and difficulties in attracting new customers. With the rise of innovative mobile banking solutions, GTBank realized the need for change to remain competitive in the market.
To address this, GTBank approached us with a clear goal: to overhaul their mobile banking experience and revamp their IT infrastructure to better serve their growing user base. The challenge was not only to design a more engaging user interface but also to rebuild their mobile applications from the ground up, ensuring they met modern banking needs.
3.4
4.7
Increased rating in stores
4M
User base
1
Awards
Challenges
- Accelerating processes: Optimized and fast onboarding, requesting only essential information to meet user needs efficiently.
- Seamless integration of cross-selling for Quick Credits, Salary Advance, and card products without disrupting the user experience.
- Outdated User Interface: The previous app design was not user-friendly and lacked modern features that would attract and retain customers.
- Low Customer Engagement: The app was overloaded with complex and outdated features, encountered technical performance issues, and lacked intuitive navigation, making user interactions inefficient and time-consuming.
- IT Infrastructure: The bank’s infrastructure was underperforming, resulting in higher operational costs and reduced app stability.
- Competitor Innovation: The market was rapidly evolving with more innovative solutions, placing additional pressure on GTBank to modernize and stay competitive.
Our Solutions
- Redesigned User Interface: We leveraged behavioral patterns to simplify the interface, ensuring a modern aesthetic and intuitive navigation. The new app was built with a user-centric approach, ensuring a more intuitive and seamless experience.
- Innovative Features: Implemented the "Near Me" feature, enabling secure, one-click P2P transfers between users or between users and businesses located nearby, which remains a unique and highly secure solution in the Nigerian market.
- Infrastructure Revamp: Alongside the app redesign, we helped GTBank revise their IT infrastructure to improve app performance, reduce costs, and ensure scalability for future growth.
- Internal Team Mentorship: We provided training and mentorship to GTBank’s internal team, empowering them to manage and scale the app effectively in the future.
TechStack we used
Node jS
Typescript
in-house framework based in NestJS
Results
Today, the GTWorld app stands as a market leader in digital banking, with innovative features that continue to attract new users and enhance customer loyalty. The collaboration successfully addressed GTBank's key challenges and resulted in a significantly improved user experience and operational efficiency:
- Increased User Ratings: The app’s rating in stores increased from 3.4 to 4.7, reflecting improved customer satisfaction.
- 4 Million Users: The revamped app helped grow GTBank’s user base to 4 million customers, contributing to increased engagement and business growth.
- Award-Winning Features: The GTWorld app received industry recognition, winning awards for its innovation and usability.
- Cost Reduction: By revising the IT infrastructure, we helped GTBank reduce infrastructure costs while enhancing system stability and performance.
Client feedback
We have truly enjoyed working with Alty on what has been a memorable and fruitful journey to rebuilding GTWorld.
Ololade Okobi
E-Commerce Development & Marketing
